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INTRODUCTION TO VIET SIN

INTRODUCE VIET SIN

DELICIOUS DISHES FOR EVERYONE

Viet Sin - 28 Years of Building a High-Quality Food Brand (Since 1997)

As the first fish ball manufacturer in Vietnam, Viet Sin has shaped and led the market since 1997. Over 28 years of sustained operation is a testament to its remarkable growth, from a pioneering product to a diverse portfolio of over 80 high-quality products, affirming its strong position and leading reputation in the food processing industry.

Continuous quality improvement is the guiding principle of Viet Sin. We invest heavily in modern technology equipment, optimize production processes, and develop a professional team to continuously enhance the quality of our products and services.

Viet Sin - 28 Years of Building a High-Quality Food Brand (Since 1997)
Mrs. Nguyen Thi Minh Tam
28+ YEARS OF DEDICATION
OPEN LETTER FROM THE BOARD OF DIRECTORS

THE FOUNDER'S JOURNEY

Open letter from Mrs. Tâm - Founder & Chairwoman of VIET SIN FOOD JSC - VIETSING US®

Founder & Chairwoman

VIET SIN FOOD JSC - VIETSING US®

Signature of Mrs. Nguyen Thi Minh Tam

Mrs. Nguyen Thi Minh Tam

CHAPTER 01 / 05 A JOURNEY SINCE 1997

A journey built on sincerity and dedication.

"Someone asked me: 'What has helped Viet Sin survive for nearly thirty years?'"

"I always smile and answer very simply: It's about the heart."

For me, food is not just a product to sell. Food is something that millions of people put into their bodies every day. It's the meal of young children, the meal of parents, the meal of workers after a long day, the dinner of an entire family gathered together.

"Make the product as if you were preparing a meal for your own family."

It's not just a slogan. It's the culture of Viet Sin. It's a principle we've upheld for nearly thirty years. I've always believed that when you put your heart into every product, customers will feel it.

CHAPTER 02 / 05 HEALTH MISSION

"Providing healthcare for consumers is our responsibility."

From the very beginning, I have always reminded my team: We are not just producing food. We are contributing to public health.

Therefore, every decision, from selecting raw materials and production technology to quality control processes and product packaging, must be geared towards a common goal:

SAFER
HEALTHIER
MORE CONVENIENT
GOOD FOR HEALTH
"For me, the success of a business is not measured by the number of products sold, but by how many families trust and choose our products every day. That is the greatest happiness for someone in the food industry."
CHAPTER 03 / 05 FUTURE & DEVELOPMENT

"A greater aspiration for the future"

The more I've been involved in the food industry, the more I realize that Vietnam is blessed with incredibly valuable natural resources. These include not only fertile lands, but also a treasure trove of medicinal herbs and natural ingredients, preserved for thousands of years.

Strategic Direction: Wellness Foods

We are investing step by step in research and development of wellness foods and health supplements made from natural Vietnamese ingredients. The fusion of traditional culinary excellence and modern nutritional science will create products that are both convenient and beneficial to consumers' health.

This is not simply a business strategy, but also a deep commitment and responsibility to the community.

CHAPTER 04 / 05 RESILIENT & UNITED

"Events that will never be forgotten"

Throughout that nearly thirty-year journey, there have been challenges that I think I will never forget. The COVID-19 pandemic is one of them. When the whole world virtually came to a standstill, businesses also faced countless difficulties.

Fire incidents in early 2022: Due to quarantine regulations, I was unable to return to Vietnam. From halfway around the world, I received devastating news: A serious fire had broken out at the company's office building, destroying offices, equipment, warehouses, and vehicles...

But it was in those circumstances that the brothers and sisters of the Viet Sin extended family did not give up. That unity helped Viet Sin rise again after the ordeal. That is something I will always remember.

CHAPTER 05 / 05 GRATITUDE & APPRECIATION

"My gratitude"

If someone were to ask me what I'm most proud of after nearly thirty years in business, my answer wouldn't be the factory, the machinery, or the sales figures.

What makes me most proud is the people.

I will always be deeply grateful to all the brothers and sisters who have worked and are working at Viet Sin:

  • There are people who have been with the company since its early days.
  • There are people who have been with us through this period of development.
  • There are people who stayed through the most difficult times.

They are not just colleagues. They are the people who have contributed their youth, effort, intellect, and faith to building what Viet Sin is today. Without them, this nearly thirty-year journey would not have happened.

I have always considered Viet Sin a big family. And I know that the achievements we have today are the culmination of the dedication, honesty, and commitment of countless people.

I would like to express my sincere gratitude to all my brothers and sisters in the Viet Sin family. Thank you for always trusting, supporting, and helping me keep the flame of Viet Sin alive for nearly three decades.

FINAL MESSAGE OF THE CHAPTER "A business can be built with investment capital. But a brand can only be built with integrity, trust, and people who are always wholeheartedly dedicated to their customers."

Founder & Chairwoman

VIET SIN FOOD JSC - VIETSING US®

Signature of Mrs. Nguyen Thi Minh Tam

Mrs. Nguyen Thi Minh Tam

Vision, Mission & Core Values

Strategic vision

To become a leading and reputable food brand in Vietnam and the region, providing absolute peace of mind for every family's meals through clean, nutritious, and convenient products.

Corporate mission

  • High-quality products, ensuring nutritional safety for the community.
  • A creative work environment that fosters human potential.
  • High responsibility towards the community and sustainable development
Heart

Customer-centric

Trust

Keeping one's word is as important as honor.

Intelligence

Always be creative and innovative.

Speed

Effectiveness in action

20 Golden Words of Vietnamese-Singaporean Culture

UNITY AND SOLIDARITY • SELF-CONSCIOUSNESS • WORKING TOGETHER WITH A HEART • DETERMINATION TO IMPLEMENT • VIETNAMESE-SIN EMPOWERMENT

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Five years of experience

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Customer satisfaction

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Diverse products

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Staff

History of Development & Distribution Network

1997 - 2003

Startup & Shaping

Pioneering the production of the first fish balls in Vietnam, building a foundation of quality and establishing a key distribution channel in Ho Chi Minh City.

2004 - 2011

Affirmation & Expansion

Awarded the title of High-Quality Vietnamese Product, applying international quality management standards ISO & HACCP, and expanding nationwide distribution.

2012 - Present

Sustainability & Wellness

Having achieved ISO 22000:2018 certification, we are actively researching and developing a line of Wellness Foods for the health of Vietnamese families.

Quality Certifications & Awards

Committed to international quality standards and protecting consumer health with certifications including ISO 22000, HACCP, FDA & High-Quality Vietnamese Product.

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DISTRIBUTION SYSTEM

Nationwide distribution through supermarket chains, distributors, and agents from North to South Vietnam. Participation in numerous major trade fairs such as ASEAN, Vietnam-Japan, and the 23/9 Park Food Fair, etc.

Co.opmart supermarket
Lotte Mart system
Distribution agent in all three regions
WinMart / WinMart+ chain
AEON Supermarket
ASEAN Trade Fair
Viet Sin Distribution System
Zalo